Video Marketing: Create Engaging Video Campaigns to Drive Brand Growth and Sales

In a world where video takes center stage, video marketing is an essential tool for marketers to increase brand awareness, engage consumers, boost website traffic, and drive sales. This professional book provides a comprehensive guide to planning and creating effective video campaigns. It covers all aspects, from activation to testing and measuring the success of campaigns. Through case studies of well-known brands like Adidas, Kleenex, and Red Bull, it explains which video formats and platforms are best suited. The second edition includes updated content addressing audience analysis and purchasing advertising space on social media. Additionally, strategies for creating and editing videos on a limited budget are presented, including the use of DSLRs and smartphones. Accompanying online resources offer further support through video links and a downloadable strategy planner to help readers put what they've learned into practice.