Video brand content and its impact on social media

The book "Video Brand Content and its Impact on Social Media" offers a comprehensive analysis of the characteristics of brand content in the context of social media marketing. It examines how this content can influence consumer engagement. Through a systematic literature review based on 44 scientific articles, both explanatory and moderating variables that affect user engagement on social platforms are identified. The authors, Smail Ouiddad, Soufiane El Mokhtari, and Aboubakr Jeddoui, present the goals and methodology of their research to provide a deeper understanding of the dynamics of brand content and its impact on consumers. This specialized book is aimed at professionals and students who wish to engage with the latest trends and insights in the field of social media marketing.