Vertriebsoptimierung in Banken

How can the sales strategies of banks and other financial service providers be made more effective in the future? This book describes innovative and successful concepts for sales optimization in both retail banking and corporate and institutional business, using practical examples from various credit institutions such as Dresdner Bank and DG BANK. Furthermore, the authors demonstrate how a consistent sales orientation impacts personnel development and compensation systems. It is a treasure trove for every banker looking to successfully implement new concepts. Dr. Michael Spreiter is the head of the eponymous Institute for Sales Optimization for Financial Service Providers. His consulting focuses on personnel development and sales optimization in banks. The authors—bank executives, managing directors, and project managers—are experienced sales experts.