Online-Marketing

German, Paperback, Thomas Elmiger
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Product details

The internet has ushered in a new era in marketing, as it significantly accelerates many processes. Based on the technological foundation of the internet, new services and forms of communication have emerged that can be used for marketing purposes. From product development to sales and pricing to communication, everything is variable at any time and can be personalized for each end customer. Customer data and Customer Relationship Management (CRM) are becoming even more important as a result. The new book by Thomas Elmiger provides a focused introduction to successful online marketing.

Key specifications

Topic
Economy
Subtopic
Marketing
Language
German
Author
Thomas Elmiger
Year
2015
Number of pages
50
Book cover
Paperback

General information

Item number
7103361
Publisher
Versus
Category
Reference books
Manufacturer No.
9783039093106
Release date
1.10.2015

Book properties

Topic
Economy
Subtopic
Marketing
Language
German
Author
Thomas Elmiger
Year
2015
Number of pages
50
Edition
1
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0.09 kg
Climate contribution
CHF 0.11

Product dimensions

Height
240 mm
Width
170 mm
Weight
112 g

30-day right of return if unopened
No warranty
1 additional offer

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