Chefsache Kunde

German, Kurt Heller, 2007
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Product details

Knowledge about customers is crucial for the success of any company, as they are the decisive profit center. Consumer insights and customer knowledge are essential building blocks for business success. Kurt Heller shows how knowledge about customers, buyers, and consumers can be built up and made usable.

  • Analysis of existing customer data (segmentation, customer lifetime value).
  • Targeted dialogue with customers and their integration into value creation and innovation (focus groups, lead user approach, customer cards).
  • Customer satisfaction surveys.
  • Internet as a source of knowledge (Web 2.0, web controlling, blogosphere, e-commerce).
  • Purchase, buyer, and consumer research (buying cycle, observation, mystery shopping, POS observation, brain research, consumer panels).
  • Information sharing (key account management, category management).
  • Customer knowledge management (database marketing).

Key specifications

topic
Economy & Law
Subtopic
Marketing
Language
German
Author
Kurt Heller
Year
2007
Number of pages
211
Book cover
Paperback

General information

Item number
7826679
Publisher
Versus
Category
Reference books
Release date
1.8.2007

Book properties

topic
Economy & Law
Subtopic
Marketing
Language
German
Author
Kurt Heller
Year
2007
Number of pages
211
Edition
1
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0.35 kg
Climate contribution
CHF 0.11

Product dimensions

Height
240 mm
Width
170 mm
Weight
433 g

30-day right of return if unopened
No warranty
1 additional offer

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Reviews & Ratings

Warranty score

How often does a product of this brand in the «Reference books» category have a defect within the first 24 months?

Source: Digitec Galaxus
  • Versus
    Not enough data
  • 1.An der Ruhr
    0 %
  • 1.Avery Publishing Group
    0 %
  • 1.Beltz
    0 %
  • 1.Beltz & Gelberg
    0 %

Warranty case duration

How many working days on average does it take to process a warranty claim from when it arrives at the service centre until it’s back with the customer?

Source: Digitec Galaxus
  • Versus
    Not enough data
  • An der Ruhr
    Not enough data
  • Anaconda
    Not enough data
  • Artist Ahead
    Not enough data
  • Avery Publishing Group
    Not enough data

Unfortunately, we don't have enough data for this category yet.

Return rate

How often is a product of this brand in the «Reference books» category returned?

Source: Digitec Galaxus
  • Versus
    Not enough data
  • 1.Beltz
    0 %
  • 1.Cambridge UP
    0 %
  • 1.Hachette
    0 %
  • 1.Laurence King
    0 %
Source: Digitec Galaxus