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Writing letters, emails, or proposals is difficult for many people, and they often take much longer than necessary because they approach it ineffectively or struggle with the task. Hard-to-understand texts lead to misunderstandings, knowledge is lost, or customers are put off by poor writing. These are just a few examples of the disadvantages that an inefficient or joyless writing culture brings. This pocket guide will accompany you step by step on the path to better writing. Based on numerous techniques and tailored to different writing types, it helps you write business texts that are not only clearer and more concise but also more reader-oriented and efficient. Contents include: the individual phases of the writing process, many paths lead to a good text: different writing types, persona development: why is it important to know who you are writing for? The criteria for good texts: clearly structured, simple, short and concise, engagingly written, stimulating and vivid formulation, and how to revise texts in three steps.