Verpackungen der Literatur

Beautiful layout! Since 1960, an element of literature, namely its promotional paratext, has increasingly come to the forefront. What does it mean for the relationship between literary works and their packaging when authors expand their scope to include the design of covers, book jackets, and layouts? Ronald Röttel demonstrates how literature in the second half of the 20th century engages with everyday consumer aesthetics, pop art, and pop culture typographies in magazines, gaining an interest in the aesthetics of its packaging and surface. He analyzes, among other things, psychedelic typography, pirated punk typography, and sleek New Wave layouts, providing insight into a little-explored field of media aesthetics.