Loderbauer:Das Verkaufsbuch Bäckerei un

The Sales Book for Bakeries and Confectioneries guides aspiring salespeople in the food craft through all three years of training and conveys the content of each learning field according to the framework curriculum.

The basic level of the Sales Book is identical in layout to the Baker's Book and the Confectioner's Book. The sales arguments for each product are clearly summarized for competent customer consultation. Each chapter of the book begins with a situation from professional everyday life. English double pages in the advanced level train learners to apply technical English in sales situations. At the end of each chapter, numerous review and calculation tasks, as well as a practical task, are provided. Each learning field concludes with field-specific tasks.

What's new in the 6th edition: updated guidelines for breads and small baked goods, gluten-free bakery/confectionery products, vegetarian bakery/confectionery products, vegan bakery/confectionery products, artificial intelligence in bakeries, confectioneries, and cafes, the three pillars of sustainability in bakeries and confectioneries, an updated chapter on "Posters as Advertising Media," product origin designations, and an updated wine law.