Verhaltensökonomie und Verhaltensfinanzökonomie

This book examines human decision-making and explains how behavioral science can help people make more rational decisions. Modern economic insights are applied realistically to policy topics to benefit the common good in a behavioral way.

The author begins with a description of the current literature on human decision errors in Europe and North America. A wide range of behavioral options is presented that are used to avoid human fallibility. It discusses how mental heuristics and nudges can be used in finance and business markets through simple communication strategies. Finally, the author proposes clear guidelines for managers and their employees to improve behavioral support in the course of digitalization from an ethical point of view. This book is aimed at academics and policymakers interested in rational decision-making and the use of behavioral economics in the digital age.