Value selling sales strategy

The book "Value Selling Sales Strategy" by Danijela Kasnecovic offers a comprehensive analysis of the current changes in the sales approach of many manufacturing companies. It highlights the shift from a product-oriented sales method to a value-oriented sales strategy that focuses on providing business solutions. In an era where companies increasingly prioritize the improvement of their business processes, the importance of Value Selling becomes clear. The work examines the challenges associated with this transformation and emphasizes the necessity of nurturing and developing customer relationships. The dissertation provides not only theoretical insights but also practical applications, particularly in the context of ESAB Brazil. It is an essential work for professionals looking to engage with modern sales strategies and their impact on business development.