Positioning

German, 2012
Ratings
BrandMore from Vahlen
Delivered between Fri, 22.5. and Wed, 27.5.
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Product details

Benefits at a glance:

  • How to sustainably position a service or product
  • The best methods to achieve high market shares
  • Recognizing and leveraging competitors' weaknesses
  • With current European examples

About the work: This book was not only the first to address the topic of positioning, but it remains one of the most important titles in the entire marketing literature today. It introduces methods for achieving and maintaining high market shares. It illustrates how to utilize competitors' weaknesses for one's own marketing strategy, how to derive the greatest benefit from the current positioning of a product, and how to analyze trends that influence positioning.

About the authors: Al Ries and Jack Trout are among the leading marketing thought leaders worldwide. Al Ries is the Chairman of the consulting firm Ries.

Key specifications

topic
Social sciences
Language
German
Year
2012
Number of pages
176
Book cover
Hard cover

General information

Item number
7133940
Publisher
Vahlen
Category
Reference books
Release date
2.7.2012

Book properties

topic
Social sciences
Language
German
Year
2012
Number of pages
176
Edition
1
Book cover
Hard cover

Voluntary climate contribution

CO₂ emissions
0.4 kg
Climate contribution
CHF 0.11

Product dimensions

Width
141 mm

Package dimensions

Length
23.80 cm
Width
15.20 cm
Height
2.40 cm
Weight
367 g

30-day right of return if unopened
No warranty

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Return rate

How often is a product of this brand in the «Reference books» category returned?

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  • 75.Simon & Schuster
    1.5 %
  • 77.Beltz & Gelberg
    1.6 %
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  • 79.Beck C.H.
    1.7 %
  • 79.Schulthess
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