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German, Marcus Schögel, 2012
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Product details

Advantages

  • Focus on the holistic design of customer pathways
  • Current discussions on multichannel systems, e-commerce strategies, and channel conflicts
  • Practical examples of typical challenges and solutions in specific cases

About the Work
The book builds on the classic decision areas of distribution, addresses key challenges in the management of sales channels, and describes current approaches from research and practice. It offers a systematic approach to the active design of customer pathways with an integrated model of distribution management from a corporate perspective.

Author
Prof. Dr. Marcus Schögel is the Director of the Institute for Marketing at the University of St. Gallen (IfM-HSG).

Target Audience
For students of business sciences at universities and universities of applied sciences, as well as executives in marketing and sales.

Key specifications

topic
Economy & Law
Subtopic
Industries and sectors
Language
German
Author
Marcus Schögel
Year
2012
Number of pages
494
Book cover
Hard cover

General information

Item number
7151686
Publisher
Vahlen
Category
Reference books
Release date
9.2.2012

Book properties

topic
Economy & Law
Subtopic
Industries and sectors
Language
German
Author
Marcus Schögel
Year
2012
Number of pages
494
Edition
1
Book cover
Hard cover

Product dimensions

Height
240 mm
Width
160 mm
Weight
1012 g

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Warranty score

How often does a product of this brand in the «Reference books» category have a defect within the first 24 months?

Source: Digitec Galaxus
  • 1.US Books
    0 %
  • 1.UTB
    0 %
  • 1.Vahlen
    0 %
  • 1.Vandenhoeck + Ruprecht
    0 %
  • 1.Various Publishers
    0 %

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Return rate

How often is a product of this brand in the «Reference books» category returned?

Source: Digitec Galaxus
  • 77.Nikol
    1.6 %
  • 77.Pearson Studium
    1.6 %
  • 77.Vahlen
    1.6 %
  • 82.Campus
    1.7 %
  • 83.Brunnen
    1.9 %
Source: Digitec Galaxus