UX Writing & Microcopy

German, Kinneret Yifrah, 2019
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Product details

Anyone who writes for digital products knows them well - those first moments before writing a headline, call-to-action, or other sentence for which we look through our users' eyes and speculate: What drives them? What exactly describes the value we provide? Anyone working with digital media, for example designing websites or apps, should definitely read Israeli expert Kinneret Yifrah's book on UX Writing and know how to text a microcopy. Texts in buttons, login pages, error messages, labels, newsletter signups, instructions and much more. Whether you're a UX or UI designer, usability specialist, website developer, designer, marketer, blogger, product manager, journalist - with this comprehensive tutorial you'll learn how to create good digital interfaces with effective microcopy. Everything you need is on board: basics, practical tips, tricks of the trade, and hundreds of powerful examples so you can get started yourself right away. From the contents: Voice & Tone Signup, Login, Password Recovery Newsletter Signup Contact Pages Error Messages Buttons Users Love 404 Error Pages Load Times Ads Usability and UX Accessibility Customer Journey.

Key specifications

Language
German
Author
Kinneret Yifrah
Year
2019
Number of pages
271
Book cover
Paperback

General information

Item number
14429051
Publisher
Rheinwerk
Category
Guidebooks
Release date
28.12.2019

Book properties

Language
German
Author
Kinneret Yifrah
Year
2019
Number of pages
271
Edition
1
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0.53 kg
Climate contribution
CHF 0.11

Product dimensions

Height
230 mm
Width
172 mm
Weight
508 g

Package dimensions

Length
23.20 cm
Width
17.50 cm
Height
1.90 cm
Weight
452 g

30-day right of return if unopened
No warranty
1 additional offer

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Reviews & Ratings

Warranty score

How often does a product of this brand in the «Guidebooks» category have a defect within the first 24 months?

Source: Digitec Galaxus
  • 144.Knesebeck
    0.3 %
  • 144.Momanda
    0.3 %
  • 144.Rheinwerk
    0.3 %
  • 144.Schattauer
    0.3 %
  • 144.Thames & Hudson
    0.3 %

Warranty case duration

How many working days on average does it take to process a warranty claim from when it arrives at the service centre until it’s back with the customer?

Source: Digitec Galaxus
  • Rheinwerk
    Not enough data
  • 1.Dorling Kindersley
    0 days
  • Abrams & Chronicle
    Not enough data
  • Adac
    Not enough data
  • Albin Michel
    Not enough data

Return rate

How often is a product of this brand in the «Guidebooks» category returned?

Source: Digitec Galaxus
  • 1.Pierre-Marcel Favre
    0 %
  • 1.Play Bac
    0 %
  • 1.Rheinwerk
    0 %
  • 1.Scorpio
    0 %
  • 1.Weber
    0 %
Source: Digitec Galaxus