Internationales Marketing

German, Alexandra Koval, Kerstin Pezoldt, 2023
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Successfully tapping into transformation countries

China, India, Russia: Transformation countries are attractive for global players. Kerstin Pezoldt and Alexandra Koval demonstrate what to consider in international marketing and how to achieve successful market entry in the digital age.

They convey the fundamentals of international marketing and address the specifics of transformation countries, such as environmental analysis, strategy, and the marketing mix. Key takeaways, examples, and exercises for knowledge assessment help deepen understanding.

Ideal for students in business-related programs. With case studies and numerous examples, the book is also an enlightening read for practitioners.

Key specifications

Language
German
Book cover
Paperback
Author
Alexandra Koval, Kerstin Pezoldt
topic
Economy & Law
Subtopic
Business Administration
Year
2023
Number of pages
240

General information

Item number
39565014
Publisher
UTB
Category
Reference books
Release date
13.11.2023

Book properties

topic
Economy & Law
Subtopic
Business Administration
Language
German
Author
Alexandra Koval, Kerstin Pezoldt
Year
2023
Number of pages
240
Edition
1
Book cover
Paperback

Origin

Country of origin
Germany

Voluntary climate contribution

CO₂-Emission
Climate contribution

Product dimensions

Height
210 mm
Width
150 mm
Weight
365 g

30-day right of return if unopened
24 Months Warranty (Bring-in)

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