Unterwerfung als Freiheit

Far beyond politics and economics, neoliberalism has taken root in our thinking and everyday life. Patrick Schreiner asks about the mechanisms by which people accept neoliberal approaches and ideas as good, appropriate and without alternatives. To this end, he takes a look at education, guidebook literature, esotericism, sport and fitness, stars, television, social networks, and consumption and lifestyle. Using these examples, Schreiner shows how neoliberalism is appropriating people and what consequences this has for individuals and society. It becomes clear that neoliberalism is an ideology that promises freedom, but means misery and subjugation.