Unternehmensstrategien im Wettbewerb

The book deals with basic competitive strategies of companies for cost leadership and product differentiation. These include (from a short-term perspective) sales and pricing strategies and (from a long-term perspective) innovation, R&D, product, location, advertising and standardization strategies. These strategies are examined individually with the help of game theoretical concepts within the framework of simple models of oligopolistic competition. Besides the strategic interaction in actual competition, potential competition and the question of strategic barriers to market entry are always of interest. At the end of each chapter there are conclusions on corporate policy, tasks for learning control and literature references. The book can be used in the context of university education (both in economics and business administration courses) and further education.