Umsetzungsmanagement von Preisstrategien

German, Matthias Huckemann, Thorsten Krug, 2013
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Product details

The right pricing strategies are indispensable for sustainable profitability and the competitiveness and future viability of your company. In this context, price increases are the supreme discipline in sales. Currently, however, there is still a decisive weak point: The strategy is in focus, the implementation, on the other hand, tends to lead a shadowy existence. Matthias Huckemann and Thorsten Krug offer you concrete suggestions and ideas for the successful and effective implementation of price strategies by the sales department in "Implementation Management of Price Strategies". They show the levers for profitable, sustainable growth and present ways to overcome the challenges you face when implementing pricing strategies. "The topic of pricing strategies is relevant; implementation is key. But for now, what is so catchy daherko.

Key specifications

Language
German
Author
Matthias HuckemannThorsten Krug
Number of pages
163
Book cover
Hard cover
Year
2013
Item number
7757148

General information

Publisher
Springer
Category
Reference books
Release date
29.10.2013

Book properties

Language
German
Author
Matthias HuckemannThorsten Krug
Year
2013
Number of pages
163
Book cover
Hard cover
Year
2013

Voluntary climate contribution

CO₂-Emission
Climate contribution

30-day right of return if unopened
24 Months Warranty (Bring-in)

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    0.1 %
  • 44.Beck C.H.
    0.2 %

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  • 38.HarperCollins
    0.8 %
  • 38.Profile Books
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    0.8 %
  • 44.Ebury Press
    0.9 %
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