Turning the Flywheel

From the author of the multi-million-copy bestseller Good to Great, Jim Collins explores the question: "How does your flywheel turn?" The key to business success is not a single innovation or one plan. It is the act of turning the flywheel, slowly gaining momentum and eventually reaching a breakthrough. Building upon the flywheel concept introduced in his groundbreaking classic, Collins teaches readers how to create their own flywheel, accelerate its momentum, and maintain it in shifting markets and during times of turbulence. Combining research from his Good to Great labs and case studies from organizations like Amazon, Vanguard, and the Cleveland Clinic, which have turned their flywheels with outstanding results, Collins demonstrates that successful organizations can disrupt the world around them and achieve unprecedented success by employing the flywheel concept.