Turismo 2.0

"Tourism 2.0" is a specialized book that explores the role of the internet and social media in the tourism sector. It analyzes how companies, particularly in tourism, can leverage these new communication channels to spread their messages and increase their reach. The book provides a comprehensive examination of the benefits that arise from using social networks and highlights the adaptation strategies that businesses such as hotel chains, travel agencies, and airlines can implement. By analyzing current trends and case studies, it illustrates how digital transformation is impacting the tourism sector and the opportunities that arise from it. The authors, María Aránzazu Sulé Alonso and Soraya Arcos Alvarez, share their expertise to provide readers with valuable insights into the dynamics of the industry.