Trust through strategy

The author shows in his book that strategy development does not have to be an annual project. Using seven practical steps, Urs Frey explains clearly and comprehensibly how the reader can arrive at a strategy for his company in a short time. The necessary worksheets are available for download and practical tips help to overcome typical stumbling blocks. Trust saves time and money. If companies prefer to equip themselves with contracts, rules and control mechanisms, frictional losses arise which especially SMEs and family businesses cannot afford. In his years of work, Urs Frey has learned that nothing promotes trust more than a conscious strategy development. The structured examination of one's own strengths and weaknesses, the market situation and one's own positioning minimises blind spots and gives the entrepreneur and his company a gift.