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Fashion - it is much more than just clothing. This book develops a contemporary and long-overdue theory of fashion: it makes fashion tangible both as part of material culture and as a result of cultural and aesthetic actions. The role of fashion in the constitution of cultural and individual identities is examined, as well as its quality as a social sign system and its significance as a global economic factor. Finally, fashion is also considered as an art form - a play with aesthetic possibilities that shapes and permeates our everyday lives in unprecedented ways. The book is also suitable for training and education in the fields of cultural and theater studies, as well as fashion design and management.