Handbook art-company cooperation

Art and business seem to be opposing worlds. Nevertheless, or perhaps precisely because of this, an increasing number of companies are trying to address operational and market challenges with the help of art. This manual demonstrates how artists shape brands, products, and corporate communication, how they influence personnel management and organizational development, and support innovation processes. It provides an overview of the forms and benefits of collaboration between companies and artists and offers recommendations for action for the various phases of the cooperation process—from partner search to evaluation.