Tourismuspsychologie

This book offers a compact overview of the subject area of tourism psychology, in which there is a growing interest. Tourism psychology is presented along a travel chain. Starting with the advertising encounter and ending with the holiday memories after the trip, essential psychological issues are dealt with. The main topics are: Tasks and objectives of tourism psychology, design of tourism advertising, the travel decision process, travel and holiday fears, experiences at the holiday destination, leading teams and travel groups. This textbook is aimed primarily, but not exclusively, at students. It supports all responsible persons and employees in the tourism sector to better understand the behaviour of travellers and to be able to react appropriately. About the author: The author is a lecturer at the Harz University of Applied Sciences, at the dual university.