Toolbox Kommunikationsmanagement

Discover valuable insights on strategic corporate communication in this book. It provides a comprehensive overview of existing approaches, methods, and tools for strategic communication management in companies. The following topics are covered:

• The contribution of communication to value creation
• Toolbox for communication management: analysis tools, planning tools, implementation tools, evaluation tools
• New tools for communication management
• Application examples for the toolbox
• Top tools and success factors

Additionally, the book "Toolbox Communication Management - Thinking Tools for Managing Corporate Communication" systematically presents current findings from international research, linking them with empirical data and best-practice examples from the communication practices of companies in Germany. Successful communication executives also share their own experiences and practical solutions.

An optimal guide for corporate management and communication professionals. Ansgar Zerfass and Sophia Charlotte Volk introduce specific tools for managing communication, targeting all those who wish to understand and manage the contribution of corporate communication to organizational success holistically. The tools mentioned in this book include:

• Communication Touchpoint Analysis
• Goal Radar
• Sentiment Analysis
• Communication Value Circle
• Action Portfolio
• Issue Maps
• Communication Scrum

With this comprehensive examination of communication management, this practical guide primarily addresses corporate management and communication professionals.