To Sell is Human

We're all in sales now. Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers, we go online to sell ourselves on social media and online dating profiles. Relying on science, analysis, and his trademark clarity of thought, Daniel Pink shows that sales isn't what it used to be. He provides a set of tools, tips, and exercises for succeeding in each new terrain: six new ways to pitch your idea, three ways to understand another's perspective, five frames that can make your message clearer, and much more.