The Specificities of Market Entry Strategies into a Developing Country

The book "The Specificities of Market Entry Strategies into a Developing Country" offers a comprehensive analysis of the strategies that help multinational companies successfully enter developing countries. In an increasingly globalized world, it is crucial for companies to choose the right approaches to expand their market shares and establish themselves as global players. The author, Syed Shah Azeem, along with Rubaiyat Raihan, highlights the challenges and opportunities that arise when entering markets in developing countries. A central theme of the book is the discussion of market entry strategies and the associated entry barriers. Particularly in countries with high energy demand, where electricity consumption is steadily increasing, the need for innovative solutions such as energy-efficient lighting technologies is emphasized. This book is aimed at professionals, students, and decision-makers who wish to gain a deeper understanding of the dynamics of market entry in emerging markets.