The Sell

With The Sell, Fredrik Eklund has created the modern-day guide to success. If you're looking for how to achieve success in the 21st century, the answer is in your hands. Just over a decade ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a worn-out pair of sneakers and a dream: to make it big in the city that never sleeps. Despite having no experience in real estate and no contacts, Fredrik transformed himself into the best seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city, and charming TV audiences as one of the stars of Million Dollar Listing New York. Blending personal stories and the expertise he's gained from his meteoric rise, The Sell is the modern guide to becoming successful. Featuring everything from the importance of intangible factors like personality and charm to tips and tricks for preparing, persuading, and negotiating, The Sell is a vital go-to book for anyone who wants to have an impact in their personal and professional life. No matter what your background is—sales rep, CEO, or kitchen-table entrepreneur—this book will help you sell yourself or your brand and lead a richer, more fulfilling life.