The Role of Organization-public Relationships in Crisis Communication

The book "The Role of Organization-public Relationships in Crisis Communication" offers a comprehensive analysis of the importance of relationships between organizations and their stakeholders in crisis situations. In an era where companies face serious threats to their reputation due to crises, the necessity of a strategic communication strategy becomes evident. The research conducted in Germany examines how existing relationships can be measured and the role they play in crisis management. By analyzing reputation and relationships, a mechanism is introduced that extracts patterns of collective social knowledge. The data obtained enables communicators to predict the impact of crisis response messages on stakeholders, allowing them to develop precise and persuasive messages for specific crisis scenarios. Given the increasing virtuality of companies and the interactivity of media, the management of intangible assets is highlighted as crucial for future competitive advantage.