The Performance Of Multiple Channel Systems

"The Performance Of Multiple Channel Systems" is a specialized book that addresses the strategic importance of distribution channels in today's business world. It highlights the long-term effects of channel decisions and their role in the marketing mix. Given the complexity of multichannel systems, the performance of these systems is often overlooked. This book adopts a configuration-theoretical perspective to examine the alignment between the structure of multichannel systems, business strategy, and environmental conditions. It presents two ideal configurations and verifies their existence using data from a survey of 291 manufacturing companies. The results show that multichannel systems have the greatest impact on corporate performance when their structures are optimally aligned with strategy and the environment. This work is a valuable resource for marketing professionals responsible for designing and making strategic decisions in the area of distribution channels.