The Origin of Brands
English, Al Ries, Laura RiesCurrently out of stock
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Product details
Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, and positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.
Language | English |
Author | Al Ries, Laura Ries |
Number of pages | 320 |
Book cover | Paperback |
Item number | 7646515 |
Publisher | HarperCollins |
Category | Reference books |
Manufacturer no. | 9780060570156 |
Release date | 5.2.2018 |
Language | English |
Author | Al Ries, Laura Ries |
Year | 2005 |
Number of pages | 320 |
Book cover | Paperback |
CO₂-Emission | |
Climate contribution |
Height | 203 mm |
Width | 134 mm |
Specifications may include unverified machine translations.
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Source: Digitec Galaxus- 36.Pocket0.6 %
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