The New Principles of Management

The New Principles of Management is a specialized textbook designed for European students in the field of management. It offers a comprehensive analysis of modern management principles, taking into account international case studies and examples from global business practices. Unlike many traditional, often US-centered textbooks, this work aims to address the needs of companies in an increasingly globalized world. It questions outdated management concepts and focuses on the issues that are relevant to organizations in the 21st century. The content is structured to provide both theoretical and practical perspectives, equipping students with a solid understanding of the current challenges in management.