The New Luxury

What does luxury mean in the 21st century? How do fashion trends emerge and how do brands create desirability? "The New Luxury" explores the concept of luxury in the 21st century and demonstrates how streetwear culture is significantly transforming the luxury segment of fashion. More and more traditional luxury houses are collaborating with streetwear labels, thereby opening themselves up to a new and younger generation of buyers. "The New Luxury" presents some of the most important brands that are redefining themselves through changed distribution strategies, collaborations, or redesigns, and features industry experts and designers such as Kim Jones, Hiroshi Fujiwara, and Virgil Abloh. Additionally, the book offers insights into exciting collaborations and provides insider knowledge for anyone interested in learning more about the emergence of new trends and a luxury market in transition. With a foreword by Alexandre Arnault, CEO of Rimowa and heir to the luxury conglomerate LVMH.