The Motivation Myth

From Inc.com's most popular columnist, this counterintuitive but highly practical guide helps you find and maintain the motivation to achieve great things. It's comforting to think that superstars in their fields were simply born better equipped than the rest of us. When a co-worker loses 20 pounds or a friend runs a marathon while completing a huge project at work, we assume they have more grit, willpower, innate talent, and above all, more motivation to see their goals through. However, that's not actually true, as popular Inc.com columnist Jeff Haden demonstrates. "Motivation" as we know it is a myth. It isn't the special sauce required at the beginning of any major change. In fact, motivation is a result of process, not a cause. Understanding this will change the way you approach any obstacle or big goal. Haden shows us how to reframe our thinking about this relationship.