The McGurk Universe

"The McGurk Universe" is a scholarly book that reexamines audiovisual culture through the lens of human perception. It draws on insights from neuroscience and posits that audiovisual culture operates not only on a cognitive level but also on a physiological level, directly addressing specific aspects of human perception. The book explores how visual and acoustic information is processed in the brain and how the famous McGurk effect demonstrates that the perception of speech is influenced by accompanying images. This fusion of sound and image is a universal feature of culture that manifests not only in film and television but also in video games and internet clips. "The McGurk Universe" highlights how audiovisual culture interacts with and conveys physiological and psychological levels.