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Innovation is the magic word of the economy - but how does one become innovative? Robert I. Sutton knows the answer: by giving unconventional thinkers a chance, those who do not believe in what has always been considered right, and who find quirky solutions more exciting than straightforward ones. Because anything is possible, even the opposite; everything is conceivable, even what seems completely crazy. And much works better in practice than we believe - if we just try it and have the courage to think outside the box.

Actual product image The lateral thinker factor (German, Paperback, Robert I. Sutton.)

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The lateral thinker factor

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