The Handbook of Service Innovation

The Handbook of Service Innovation offers a comprehensive analysis and insights into the implementation of effective service innovations. The book brings together leading thinkers, academics, and professionals to provide a holistic and systemic understanding of service innovation across various sectors such as health, education, tourism, hospitality, telecommunications, and retail. It addresses contemporary challenges through conceptual and applied contributions from industry, academia, and government to enhance practice and policy. With a wealth of research findings, practical examples, and case studies from high-growth service industries, the book also provides insights into failed innovation attempts to ensure a balanced view of the topic and highlight pitfalls to avoid. A step-by-step guide at the end of the book assists managers of service organizations in understanding the concepts of service innovation and effectively managing their evolutionary processes. This book is a valuable resource for researchers, practitioners, managers, and students seeking a deeper scientific foundation for service design, experience, marketing, as well as management and innovation.