The Geek Way

From New York Times bestselling author Andrew McAfee comes The Geek Way: the first book to explore the unconventional and surprising mindset that is revolutionizing business culture, leadership, personal success—and will be the single most important feature that will determine the winners of tomorrow.

We’re living in a time of amazing technological innovation, but we’re not paying enough attention to one of the most important innovations of all — one that’s going to be a wellspring of progress for a long time to come. This innovation lies with the company itself — the collection of people and assets brought together to create goods and services and bring them to market. And, as Andrew McAfee persuasively argues, this new model is pioneered by geeks who are instituting a radical new mindset, shifting the paradigm of what a business can—and should—be.

To put it bluntly, a bunch of geeks have figured out a better way to run a company. As a result, they’re taking over the economy. These geeks do not follow the rules of the Industrial era, with their hierarchies and bureaucratic ways of thinking. They do not follow the principles preached in business schools. They have all dedicated themselves to approaching business as a geek would: through trial and error, egalitarianism, and stress-testing ideas in group settings instead of relying on a singular boss’ instincts.

McAfee's groundbreaking exploration of this emerging phenomenon arrives at the heart of the ever-evolving business world. Using contemporary research in psychology, economics, and the behavioral sciences, as well as first-hand accounts from the leaders of today, McAfee proves that the future will be “geek.” This will transform everything we think we know about how business is done, now and into the future.