The Future of Luxury Customer Experience

"The Future of Luxury Customer Experience" is a professional book that focuses on the design and optimization of luxury customer experiences. It explores how luxury brands can leverage emerging technologies to create unique and high-quality experiences that exceed customer expectations. The book provides insights into the importance of human contact and digital innovations in an omnichannel environment. Through case studies of leading luxury brands such as Ferrari, Cartier, and Valentino, it explains what constitutes a luxury customer experience and how brands must adapt to the changing landscape. Written by experts from the SDA Bocconi School of Management, the book offers a comprehensive analysis of creating and delivering luxury customer experiences that foster long-term customer loyalty and enhance brand awareness. It also addresses topics such as authenticity, social responsibility, and the use of AI to provide practical advice for improving the customer experience.