The Four

Cambridge Analytica, data leaks, tax evasion: The tech giants Amazon, Apple, Facebook, and Google – or as marketing guru Scott Galloway calls them, the four horsemen of the apocalypse – are plagued by scandals. Yet they are more powerful and successful than ever before. They cannot be ignored or boycotted. They have redefined the rules of economic life and the prerequisites for success with their business models. Scott Galloway demonstrates how the Four manipulate our fundamental emotional needs with a speed and scale that others cannot match. He also shows what lessons can be drawn from their rise for one's own company or job. Whether one wants to compete with them, do business with them, or simply live in a world dominated by them – one must understand the Four.