The Ferrari Book - Passion for Design

Success is not based on miracles, but is almost always the result of a clear concept - the pinnacle of an ambitious, even strikingly innovative idea. However, the aura of Ferrari indeed approaches the miraculous. What lies behind this phenomenon? Where does the fascination for a brand come from, whose creative designs are internationally recognized and enthusiastically received? First: Even today, 70 years after the company's founding, the miracle of Ferrari is still largely thanks to the personality of Il Commendatore Enzo Ferrari. Patience, passion, and a strict approach to oneself and others gave the brand under the emblem of the Cavallino Rampante the strength to become what it is today: pure fascination on four wheels. Secondly, the long list of international racing victories is equally important. There is no class, no competition that Ferrari has not aimed for and won.