The Fashion Business Manual

The Fashion Business Manual is a comprehensive reference work aimed at supporting individuals and companies in the fashion industry in building their brand. This professional book provides a visual guide that breaks down complex business information into easily understandable sections. It is targeted at fashion students, entrepreneurs, and industry professionals, covering all aspects of brand building, from product development to wholesale and retail. The use of illustrations and practical examples makes it a dynamic and engaging learning tool. Unlike traditional business books that often emphasize theoretical concepts, this manual focuses on the practical skills necessary to succeed in the fashion business. It is a valuable resource for anyone looking to enhance their entrepreneurial skills in the fashion sector.