The ESPN Effect

"The ESPN Effect" is a comprehensive guide that explores the evolution of ESPN from a small cable network to a global enterprise valued at $50 billion. Over the course of 35 years, ESPN, along with its sister channels, has played a central role in sports reporting, providing millions of people worldwide with 24-hour sports news and programming. This book offers a critical analysis of ESPN's impact on culture, sports journalism, the audience, and the business world of sports media. It is the first academic work to address the influence of ESPN on sports reporting and provides valuable insights for scholars and interested parties looking to examine the current and future effects of ESPN. The concluding section of the book includes an interview with Chris LaPlaca, the Senior Vice President of ESPN, and offers a glimpse into the company's future development.