The Diary of a CEO

The new book by Steven Bartlett, entrepreneur, podcaster, and Dragon's Den star, is not about business strategy. Strategy changes like the seasons. This book focuses on something much more permanent. At the very heart of all the success and failure I've encountered—both in my own entrepreneurial journey and through the thousands of interviews I've conducted on my podcast—are a set of principles that can stand the test of time, apply to any industry, and be used by anyone searching to build something great or become someone great.

These are the fundamental laws that will ensure excellence. They are rooted in psychology and behavioral science, based on the wisdom of tens of thousands of people I've surveyed across every continent and age group, and drawn from conversations with the world's most successful individuals on my chart-topping podcast. These laws will work now or in 100 years from now. Are you ready to get started?.