The Business Model Navigator - 2nd Edition

A strong business model is the bedrock of business success. However, we often fail to adapt, clinging to outdated business models that no longer deliver the results we need. This new edition builds on the well-known methodology of the first edition, enabling you to innovate, test, and implement new business models within your industry. Discover the concept of business model innovation, from structuring the process of innovation in a company's business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, allowing you to master the transformation journey and lead your business to success.