The Brand Gap

English, Marty Neumeier, 2005
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Product details

Presents a unified theory of brand. This work shows how strategic and creative approaches to thinking can unite to produce a charismatic brand. It also helps you learn the five essential disciplines of brand-building, how branding is changing the dynamics of competition, the three most powerful questions to ask about any brand, and more.

Key specifications

Language
English
Book cover
Paperback
Author
Marty Neumeier
topic
Economy & Law
Subtopic
Marketing
Year
2005
Number of pages
208

General information

Item number
7880710
Publisher
New Riders
Category
Reference books
Manufacturer no.
321348109
Release date
4.8.2005

Book properties

topic
Economy & Law
Subtopic
Marketing
Language
English
Author
Marty Neumeier
Year
2005
Number of pages
208
Edition
2
Book cover
Paperback

Origin

Country of origin
USA

Voluntary climate contribution

CO₂-Emission
Climate contribution

Product dimensions

Height
200 mm
Width
130 mm
Weight
270 g

Package dimensions

Length
20.70 cm
Width
13.70 cm
Height
2.20 cm
Weight
295 g

30-day right of return if unopened
24 Months Warranty (Bring-in)
1 additional offer

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