The Attention Merchants

English, Wu Tim, 2017
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Product details

"The Attention Merchants" by Tim Wu offers an in-depth analysis of the advertising industry and its influence on consumer behavior. This non-fiction book examines how companies capture and manipulate consumer attention to market their products and services. Wu highlights the evolution of advertising strategies and the psychological mechanisms behind decision-making influence. The book is not only of interest to professionals in marketing and economics but also to anyone seeking a better understanding of the dynamics of modern consumer society. With clear and concise language, the author guides readers through the complex relationships between advertising, attention, and consumer behavior.

Key specifications

Language
English
topic
Economy & Law
Subtopic
Marketing
Author
Wu Tim
Number of pages
413
Book cover
Paperback
Year
2017
Item number
36728689

General information

Publisher
Atlantic Books
Category
Reference books
Manufacturer no.
9781782394853
Release date
7.9.2017

Book properties

topic
Economy & Law
Subtopic
Marketing
Language
English
Author
Wu Tim
Year
2017
Number of pages
413
Book cover
Paperback
Year
2017

Voluntary climate contribution

CO₂-Emission
Climate contribution

Product dimensions

Height
198 mm
Width
131 mm
Weight
400 g

Package dimensions

Length
20.40 cm
Width
13.50 cm
Height
3.30 cm
Weight
392 g

30-day right of return if unopened
24 Months Warranty (Bring-in)
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