The Adweek Copywriting Handbook

English, Joseph Sugarman, 2007
1Ratings
Delivered between Tue, 13.5. and Thu, 15.5.
7 items in stock at supplier

Product details

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Key specifications

Language
English
topic
Economy & Law
Subtopic
Marketing
Author
Joseph Sugarman
Number of pages
336
Book cover
Paperback
Year
2007
Item number
39130332

General information

Publisher
John Wiley & Sons
Category
Reference books
Release date
2.1.2007
Sales rank in Category Reference books
1963 of 952427

Book properties

topic
Economy & Law
Subtopic
Marketing
Language
English
Author
Joseph Sugarman
Year
2007
Number of pages
336
Book cover
Paperback
Year
2007

Voluntary climate contribution

CO₂-Emission
Climate contribution

Product dimensions

Height
233 mm
Width
187 mm
Weight
673 g

Package dimensions

Length
22.50 cm
Width
18 cm
Height
8.70 cm
Weight
698 g

30-day right of return if unopenedReturn policy
24 Months Bring-in WarrantyWarranty provisions

Compare products

Goes with

Reviews & Ratings

Warranty score

How often does a product of this brand in the «Reference books» category have a defect within the first 24 months?

Source: Digitec Galaxus
  • 1.Herder
    0 %
  • 1.Hogrefe
    0 %
  • 1.John Wiley & Sons
    0 %
  • 1.Junfermann
    0 %
  • 1.Klett-Cotta
    0 %

Warranty case duration

How many working days on average does it take to process a warranty claim from when it arrives at the service centre until it’s back with the customer?

Source: Digitec Galaxus
  • John Wiley & Sons
    Not enough data
  • Anaconda
    Not enough data
  • Ariston
    Not enough data
  • Avery Publishing Group
    Not enough data
  • Beck C.H.
    Not enough data

Unfortunately, we don't have enough data for this category yet.

Return rate

How often is a product of this brand in the «Reference books» category returned?

Source: Digitec Galaxus
  • 30.Hep
    0.6 %
  • 30.Hogrefe
    0.6 %
  • 30.John Wiley & Sons
    0.6 %
  • 30.Penguin Random House
    0.6 %
  • 30.Ullstein
    0.6 %
Source: Digitec Galaxus