The 60% Potential

English, Jan Pechmann, Johanna Gollnhofer, 2025
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Product details

"The 60% Potential" is a specialized book that explores the role of marketing in promoting sustainable consumption behavior. Written by Jan Gollnhofer, the book provides an in-depth analysis of how marketing strategies can be developed to attract a broader audience for sustainable products. It is aimed at professionals and enthusiasts in the fields of social sciences and marketing who seek a deeper understanding of the challenges and opportunities in sustainable consumption. With a paperback cover and a total of 224 pages, this book is both informative and visually appealing. The content is written in English and offers valuable insights into the connection between marketing and sustainable behavior.

Key specifications

Language
English
topic
Economy & Law
Subtopic
Marketing
Author
Jan Pechmann, Johanna Gollnhofer
Number of pages
224
Book cover
Paperback
Year
2025
Item number
58160375

General information

Publisher
Campus
Category
Reference books
Release date
2.5.2025

Book properties

topic
Economy & Law
Subtopic
Marketing
Language
English
Author
Jan Pechmann, Johanna Gollnhofer
Year
2025
Number of pages
224
Edition
1
Book cover
Paperback
Year
2025

Voluntary climate contribution

CO₂-Emission
Climate contribution

30-day right of return if unopened
24 Months Warranty (Bring-in)
1 additional offer

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Warranty score

How often does a product of this brand in the «Reference books» category have a defect within the first 24 months?

Source: Digitec Galaxus
  • 1.Beltz
    0 %
  • 1.Beltz & Gelberg
    0 %
  • 1.Campus
    0 %
  • 1.Carl Auer
    0 %
  • 1.Deutsche Bibelgesellschaft
    0 %

Warranty case duration

How many working days on average does it take to process a warranty claim from when it arrives at the service centre until it’s back with the customer?

Source: Digitec Galaxus
  • Campus
    Not enough data
  • 1.HarperCollins
    0 days
  • Anaconda
    Not enough data
  • Ariston
    Not enough data
  • Avery Publishing Group
    Not enough data

Return rate

How often is a product of this brand in the «Reference books» category returned?

Source: Digitec Galaxus
  • 43.SCM
    0.7 %
  • 49.Anaconda
    0.8 %
  • 49.Campus
    0.8 %
  • 49.Ebury Press
    0.8 %
  • 49.Rheinwerk
    0.8 %
Source: Digitec Galaxus