Texten können

Discover how to captivate customers or visitors in the content age with effective text strategies that gently guide them towards making a purchase. Learn how to give your texts character and engage your readers with your writing style. Practical exercises and checklists will help you apply what you've learned immediately. Additionally, you will receive precise writing guidelines for all essential elements and texts in online and content marketing, so you can get started right away.

Content:

• Understanding the reader
• Text formulas: Persuasion with a system
• Storytelling
• Building credibility
• Creating uniqueness
• Good writing style
• Support for writing with ChatGPT and similar tools
• Text conception
• Editing texts
• Writing guidelines for text modules
• Writing guidelines for website texts such as landing pages, blog posts, ads, emails, feed posts on Facebook, Twitter, Instagram, and more

Reviews from the specialist press on the previous edition:

GrowthUp: "A clear reading recommendation for anyone who wants to learn how to write."

eStrategy: "You too can learn to write persuasively. The experienced copywriter Daniela Rorig shows you how in this book with wit and charm."

Seubert PR: "Rorig stands out with her specialist book from the ocean of guide literature on writing. Entertainingly, it bursts with practical writing tips, imaginative comparisons, and casual explanations that make every page of this book a joy to read.".