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Novas Edicioes Academicas

The book "Theory of Planned Behavior and Theory of Human Values" offers a comprehensive analysis of entrepreneurial intention, particularly in the context of university students in the Southwest Paraná region of Brazil. It examines how human values and planned behavior influence entrepreneurial intention. Based on Schwartz's theory of human values and Ajzen's theory of planned behavior, the study provides valuable insights into the dynamics of entrepreneurship and its impact on local economies. The research shows that the models examined have significant explanatory power for entrepreneurial intention and highlights the importance of regional differences. These findings are of interest not only to students but also to researchers and practitioners in the fields of business and law.

Actual product image Teoria do Comportamento Planejado e Teoria dos Valores Humanos (Claudio Mioranza, Deborah Luiza Marcon, Amélia Silveira, 2019)

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Teoria do Comportamento Planejado e Teoria dos Valores Humanos

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